Raksasa Elektronik Gagal “Go Green” : Toshiba, Samsung dan Dell Kena Penalti dalam “Greenpeace Guide to Greener Electronics” Terbaru

Posted on June 2, 2010

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Jakarta, 31 Mei 2010: Versi terbaru (versi 15) Greenpeace Guide to Greener Electronics (1) memperlihatkan Samsung, Toshiba dan Dell terkena poin penalti karena gagal memenuhi jadwal yang telah mereka janjikan untuk menghilangkan beberapa kadar bahan beracun dalam produk-produk mereka. Kinerja buruk perusahaan ini bertolak belakang dengan kompetitor mereka seperti Apple dan HP yang telah melangkah maju dengan menyediakan konsumen pilihan produk-produk yang lebih ramah lingkungan (2).

Panduan terbaru ini diluncurkan dalam sebuah konferensi pers di Jepang kemarin, dimana Toshiba yang dalam panduan terdahulu menempati peringkat ketiga jatuh ke peringkat ke-14, sementara Samsung dari peringkat tujuh menjadi peringkat 13, karena mendapat pengurangan poin akibat tidak memenuhi komitmen yang telah mereka buat untuk tidak lagi menggunakan bahan berbahaya seperti PVC dan BFR (3).

“Dengan fakta ini raksasa elektronik ini tidak bisa mengklaim produk mereka ramah lingkungan hingga memenuhi komitmen mereka untuk mencoret bahan yang berbahaya terhadap lingkungan dan kesehatan konsumen,” ujar Jurukampanye Bahan Beracun Greenpeace Internasional Iza Kruszewska. “Perusahaan-perusaha an yang masih menggunakan PVC dan BFR dalam produk mereka harus mengikuti contoh dari Apple, HP serta perusahaan India seperti HCL dan Wipro yang saat ini tidak lagi menggunakan bahan-bahan kimia beracun.”(4)

Pada panduan terbaru ini, perusahaan yang peringkatnya naik secara signifikan adalah Panasonic, dari posisi sepuluh ke posisi enam, dan Sharp yang naik ke posisi sembilan dari sebelumnya posisi 13. Sementara LGE jatuh dari posisi enam ke posisi 12, kehilangan poin akibat kebijakan efisiensi energi yang lemah. Berdasarkan laporan LGE terbaru soal standar energi tidak masuk hitungan Greenpeace karena sudah dua kali dikritisi oleh pihak berwenang, dinilai memanipulasi standar efisiensi ini untuk kepentingan mereka sendiri. (5)

“Dengan melakukan komitmen dan memenuhinya, beberapa perusahaan telah memperlihatkan kemajuan demi masa depan alat elektronik yang lebih hijau. Sekarang saatnya semua perusahaan harus membuat itu jadi kenyataan dengan menyajikan produk bebas PVC dan BFR kepada masyarakat,” pungkas Kruszewska.

Greenpeace adalah organisasi kampanye global independen yang bertindak untuk mengubah sikap dan perilaku, untuk melindungi dan melestarikan lingkungan, dan mempromosikan perdamaian.

Catatan untuk Editor:

  • Greenpeace Guide to Greener Electronics Edisi 15 tersedia di situs: http://www.greenpea ce.org/ rankingguide
  • Saat Toshiba, Dell, Lenovo, LGE dan Samsung mengingkari janji mereka untuk tidak lagi menggunakan polyvinyl chloride (PVC) dan brominated flame retardants (BFRs), kompetitor mereka seperti Hewlett Packard dan Apple terus mengeluarkan produk yang bebas dari bahan berbahaya ini, menunjukkan pada industri bahwa itu bisa dilakukan tanpa harus mengeluarkan biaya produksi yang besar.
  • PVC dan BFR mempunyai kadar racun yang tinggi, mengeluarkan dioxin ke udara saat dibakar. Dalam kondisi semakin banyak sampah elektronik dikirim ke negara-negara berkembang untuk dibakar di tempat terbuka, akan sangat berbahaya bagi kesehatan manusia terutama para pekerja.
  • Greenpeace menginginkan para produsen elektronik mengikuti langkah Sony Ericsson, HP dan Acer yang aktif melobi Uni Eropa agar melarang penggunaan PVC dan BFR http://www.rohs. gov.uk/http://www.treehugg er.com/ files/2010/03/ lg-under- the- gun-for-cheatingon- energy- efficiency-testing. php

Kontak:

Prajna Khanna, Greenpeace International, Communications Manager Toxics, di Belanda

Mobile: + 31 (0) 6212 96896, email: pkhanna@greenpeace. org

Iza Kruszewska, Greenpeace International Toxics Campaigner, in Japan

Mobile: + 44 (0) 780 121 2992, ikruszew@greenpeace .org

Hikmat Soeriatanuwijaya, Jurukampanye Media Greenpeace Asia Tenggara, di Jakarta

Mobile: +62818930271

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Electronic giants failing to go green

Toshiba, Samsung and Dell acquire penalty points in Greenpeace’s Guide to Greener Electronics

Jakarta, May 31st 2010: Version 15 of Greenpeace’s Guide to Greener Electronics (1) sees Samsung, Toshiba and Dell, all picking up penalty points for backtracking on their self proposed timelines to eliminate some of the worst toxic substances from their products. The poor performance of these companies is in contrast to their competitors like Apple and HP who are making real progress by offering their customers a range of greener electronics (2).

The latest Guide was launched at a press conference in Japan today, as former frontrunners, Toshiba drop from 3rd to 14th position and Samsung from 7th to 13thwith their new penalty points for failing to meet their commitment to phase out PVC and BFRs (3) from their supply chain.

“These industry giants cannot claim to be green until they follow through on their commitments to eliminate substances from their products that are harmful to the environment and public health”, said Greenpeace International Toxics Campaigner, Iza Kruszewska. “Companies that are still using PVC and BFRs in their products need to follow the lead of Apple, HP and Indian brands HCL and Wipro who are phasing out these toxic chemicals.”

On the upside, the Guide also showcases environmental leadership within the electronics industry by an alliance of companies, for going one step beyond elimination of hazardous chemicals to using their considerable influence to advocate for legislation to eliminate the future use of these toxic chemicals.

“It’s encouraging to see several companies grasping the urgent need for legislation that would enable the complete removal of these substances, and are pushing for it”, said Greenpeace International Toxics Campaigner Iza Kruszewska. (4)

The climbers in this edition of the Guide are Panasonic at 6th place up from 10th, Sony up from 7th to 6th (tied with Panasonic), HP up from 11th to 8th and Sharp from 13th to 9th. LGE falls from 6th to 12th position, losing points for poor reporting on the energy efficiency of its products. LGE’s reporting of its latest Energy Star standards has been disregarded by Greenpeace as the company was criticised by regulatory authorities for twice manipulating these efficiency standards to its benefit. (5)

“By committing to phase out timelines and acting on them some companies have made progress towards a greener future for electronics. Now all companies need to make this an industry wide reality by keeping their word and delivering PVC and BFR free products to the markets en masse and on time” said Iza Kruszewska.

Greenpeace is an independent, global campaigning organisation that acts to change attitudes and behaviour, to protect and conserve the environment, and to promote peace.

Notes to the Editor:

  • The 15th Greenpeace Guide to Greener Electronics is available at http://www.greenpea ce.org/ rankingguide
  • While Toshiba, Dell, Lenovo, LGE and Samsung have broken their promises to eliminate polyvinyl chloride (PVC) and brominated flame retardants (BFRs) from their products, competitors Hewlett Packard and Apple continue to manufacture products free of these toxic substances, showing that it can be done and be done at a competitive cost.
  • PVC and BFRs are highly toxic, and can release dioxin, a known carcinogen, when burned. With the growing tsunami of electronic waste being shipped to developing countries for open burning, workers who deal with e-waste are at the most significant risk for health impacts. Eliminating these substances will decrease exposure to workers and consumers and will increase the recyclability and reusability of electronic products.
  • Greenpeace wants consumer electronics companies to join companies such as Sony Ericsson, HP, and Acer who are actively lobbying for PVC and BFRs to be banned in the EU’s revised RoHS Directive. http://www.rohs. gov.uk/http://www.treehugg er.com/ files/2010/03/ lg-under- the- gun-for-cheatingon- energy- efficiency-testing. php

Contacts:

Prajna Khanna, Greenpeace International, Communications Manager Toxics, in the Netherlands

Mobile: + 31 (0) 6212 96896, email: pkhanna@greenpeace. org

Iza Kruszewska, Greenpeace International Toxics Campaigner, in Japan

Mobile: + 44 (0) 780 121 2992, ikruszew@greenpeace .org

Tom Dowdall, Greenpeace International Toxics Campaigner, in the Netherlands

Mobile: + 31 (0) 6212 96892, email: tdowdall@greenpeace .org

Hikmat Seoratanuwijaya, Greenpeace Southeast Asia Media Camapigner, in Jakarta

Mobile: +62 (0) 818930271, email: hikmat.suriatanwija ya@ greenpeace.org